70% of consumers prefer to hear about a business via content, rather than an ad.
Over the past decade, brands have invested heavily in digital advertising; PPC, SEO and Social Media to name but a few. As ads on these channels become more and more familiar to savvy consumers, new online marketing mediums have arisen; this includes Sponsored Content, otherwise known as Branded Content or Native Advertising.
Ads that don’t look like ads; telling a story before any product or service is pitched. More engaging and informative, Sponsored Content is non-invasive and captivates your audience in a more authentic way. The shareability of such content means the organic reach is unparalleled, with each prospect typically being engaged for more than a minute, versus an average of 1.6 seconds for a typical online ad.
Engaging, shareable and trustworthy to your customers; start your Sponsored Content campaign now. Get in touch today.