Loading

Gillette – The Best Men Can Be

HSBC – We Are Not An Island

Dove – #ShowUs

Daniel Wellington – #WheresWellington

Essie – #essielove

National Geographic – Your Shot

We’ve found the most entertaining, creative, engaging and unique social media campaigns of 2019 so far, set to inspire your social media marketing efforts for the close of 2019.

Gillette – The Best Men Can Be

Arguably one of the most hard-hitting campaigns of 2019, Gillette’s ‘The Best Men Can Be’ shone light on social issues such as sexism, bullying, assault and toxic masculinity, really engaging with GenZ who actively take a stand on such issues.

Not only did Gillette make a bold statement engaging with this dialogue, they made an even bolder statement by changing their slogan of over 30 years from ‘The Best A Man Can Get’.

Whilst the campaign received some complaints, it mostly received praise and worldwide acclaim. Not only that, the campaign hashtag, #TheBestMenCanBe was used over 185,000 times in the first 24 hours after launching. It now has over 30 million reviews and half a million likes.

HSBC – We Are Not An Island

Launched ahead of Britain’s exit from the EU, “We Are Not An Island’ highlights just how closely different cultures are intertwined both in the UK and across the world.

Considered to be anti-Brexit, the campaign did cause some controversy; what great marketing campaign doesn’t? As such, it was discussed on the BBC, in The Times, The Sun and more.

From a marketer’s perspective and alike Gillette, its link to current affairs really is genius. It’s multichannel approach meant it was pretty hard to miss!

Dove – #ShowUs

Featuring over 5,000 images of females shot by female photographers, #ShowUs is a photo library of ‘real’ images without any digital distortion. Women from all walks of life and from 39 countries, shared their images through the hashtag, becoming part of the collection.

Created to shatter stereotypes, #ShowUs resonated massively with its audience, creating thousands of pieces of user generated content which was fundamental to its success. The campaign celebrated women; their empowerment; their inclusion; their diversity and their beauty.

The brilliance of this campaign is that it continues to grow; 5,000 women and counting.

View the campaign by searching the hashtag – #ShowUs

Daniel Wellington – #WheresWellington

Another brand that has acknowledged the importance of user generated content is Daniel Wellington, who actively encourage followers to share their imagery to be in with a chance of being featured on one of the brands’ social media pages.

In a recent shake up to their strategy, Daniel Wellington launched #WheresWellington; a series of photos taken around the world, asking followers to guess the location.  This gamification, competition style strategy has massively increased user engagement, with people commenting their answers on each post.

View the campaign by searching the hashtag – #WheresWellington

Essie – #essielove

Harnessing the power of user generated content, much loved nail brand Essie have created a campaign that is the very definition of simple, yet effective. Essie, which is used by beauty lovers, salon professionals and icons around the world, asked followers to share their own nail art pictures using the hashtag #essielove.

To date, the campaign has over 300,000 tags.  It is a perfect example of how a consumer facing brand can generate content via their customers; content that is shared, mentioned and best of all, absolutely free!

By also choosing a ‘colour of the month’, Essie subliminally motivates its users to purchase a specific nail colour each month.

View the campaign by searching the hashtag – #essielove

National Geographic – Your Shot

National Geographic is known for its breath-taking, daring and spectacular photography and videography. Regularly sharing both their own and user created content across their social media community, they also a built an entirely separate community known as Your Shot.

Talented photographers share their work and discuss others’ photos, creating themes and narratives, to gain the opportunity to work on National Geographic projects.

By nature, the beauty of the Your Shot content creates its own engagement.

National Geographic simply had a vision of creating a space for sharing, learning and visualising other cultures and experiences through nature, without any real corporate objective in mind; making the campaigns success even more impressive.

View the campaign by here – https://yourshot.nationalgeographic.com/

Let’s see what the rest of 2019 brings…